We gave visitors of the E3 conference the opportunity to send their face into space by tweeting a selfie. We partnered with a certified NASA lab and Twitter and took humans deeper into space than ever. And who better to kick this event off than Snoop himself. After sending their selfie out into space, participants could track the journey through our galaxy in realtime on the desktop or smartphone. We also tweeted updates on the travel directly to them and were able to fit exciting game details into those updates. 18 Million impressions on Twitter for a 3 day local event.
Twitter driven launch experience for Activision's newest blockbuster game.